Eight in Ten U.S. Parents Report They Purchase Organic Products

  • wellsite
  • January 4, 2013 10:14 pm

Washington, D.C., (April 4, 2013)— U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

“Consumer trust is on the upswing for organic as the gold standard when seeking to avoid toxic and persistent pesticides, antibiotics, synthetic hormones, genetically engineered ingredients, and additives,” Bushway added.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.


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